Jacquemus x Monte-Carlo Beach - 2026 @Monte-Carlo SBM

Style

Jacquemus Brings a Fresh Riviera Look to Monte-Carlo Beach

RIVIERA BUZZ27 June, 20262 Mins read219

Jacquemus returns to the Monte-Carlo Beach Club this summer with a refreshed seaside aesthetic inspired by the glamour of the Mediterranean coast.

Drawing on the elegant beach clubs of the 1950s, the new design blends nostalgic charm with the contemporary aesthetic that has become synonymous with the French fashion house. This season, last year’s vibrant banana yellow makes way for a cooler palette of mint blue, coconut white and touches of black, creating a refined yet playful atmosphere.

Jacquemus’ signature stripe remains at the heart of the design, reimagined diagonally to create a graphic, candy-like effect. From parasols and sunbeds to towels and the iconic jetty, the motif runs throughout the Beach Club, seamlessly tying the entire space together.

The Pool Bar has also been transformed, embracing the collection’s soft colour palette and clean lines to enhance the relaxed summer ambience.

New for 2026 is a photobooth inspired by the brand’s “Plage” collection, where guests can capture memories against a specially designed backdrop featuring the Jacquemus Hippocampe scarf. The collaboration extends beyond the beach, with a dedicated Jacquemus display also taking pride of place at the Hôtel de Paris Monte-Carlo.

Visitors can also browse two Jacquemus boutiques within the Beach Club, offering an exclusive selection of co-branded Jacquemus + Monte-Carlo Beach pieces, including a beach towel, T-shirt and tote bag.

Running until 27 September 2026, Jacquemus Monte-Carlo Beach continues to celebrate the spirit of the Mediterranean summer, combining fashion, leisure and Riviera style in one of Monaco’s most iconic seaside settings.

About Jacquemus

Founded in Paris in 2009 by Simon Porte Jacquemus, Jacquemus has become one of the most distinctive names in contemporary fashion. Created as a tribute to the designer’s mother, the brand draws inspiration from culture, art and the enduring appeal of the French art de vivre.

Its womenswear and menswear collections combine a modern sensibility with influences from fine art photography, cinema, painting, sculpture and the decorative arts. Over the years, Jacquemus has become renowned for staging its runway shows in spectacular and unconventional locations, from a lavender field in Provence and a wheat field outside Paris to the salt marshes of the Camargue, the Picasso Museum and even a beach in Hawaii.

More recently, the brand has transformed some of France’s most iconic settings into fashion stages, including the canal at the Palace of Versailles, further cementing its reputation for creating memorable experiences that blur the boundaries between fashion, art and landscape.