This October, the Principality of Monaco will once again be turning pink as part of continuing local efforts to raise awareness about breast cancer.

October is now recognised globally as Breast Cancer Awareness Month, and each year over 200 cities in 40 countries light up local landmarks and buildings in pink as a gesture of support for those affected by the disease.

Pink Ribbon Monaco will once again be marking the occasion (for the third consecutive year) with the illumination of the Casino and the entrance to the Hôtel Métropole in Monte-Carlo in pink lighting on 3rd October.

They will be joined in this valiant effort by the hotel itself, Groupe Monte-Carlo SBM and Sharkprod, who has very kindly donated the entire production of the illumination once again this year.

Casino de Monte-Carlo will turn pink this October 2013

There will be a press conference and cocktail reception before the lighting-up ceremony, with updates from Doctors Liberatore and Rouison of the Centre Hospitalier Princess Grace, regarding recent developments in breast cancer treatment, screening and prevention in the hospital.

Hôtel Métropole Monte-Carlo will extend its support of international breast cancer awareness month and its partnership with Pink Ribbon Monaco with pink decorations, floral arrangements, and various others themed items throughout the establishment for the month of October.

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Pink Ribbon Monaco is run by Natasha Frost, Creina Nicholls, and Carine Noaro, and aims to promote screening methods and awareness of the disease while also assisting breast cancer victims in Monaco and throughout the region. All funds raised go to the Centre Hospitalier Princesse Grace.

For further information about the event or about the work of Pink Ribbon Monaco, please email Natasha Frost.

CONTACT DETAILS

Hôtel Métropole
4, ave. de la Madone
MC 98000 Monaco

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Casino de Monte-Carlo
Place du Casino
MC 98000 Monaco

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All photographs © Sharkprod

 

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