Nadia Fry had always dreamed of running her own business, and recently decided to launch her own wedding planning venture.
Born in Latvia, Nadia Fry has spent many years working in the field of luxury. She recently launched her own wedding planning company, putting her organizational skills and creative vision at the service of couples who have big expectations for their special day.
First of all, can you tell us a little about yourself and your background?
My name is Nadia Fry, I was born in Riga, Latvia (Baltic States). My parents are originally from Ukraine and Kazakhstan. Following studies in Latvia, England, Italy and France, I have worked in different luxury environments. Most recently, I spent seven years in the yachting industry. I am married to an amazing Frenchman, and we have two beautiful children, Jules and Naomi.
What inspired you to become a wedding planner?
I have always dreamt of running my own business, and a couple of years ago, I felt I was ready for it. To be a wedding planner means putting all my knowledge, experiences, passions, talents together in order to help people live their dreams.
What is your signature style?
I love nature. Even if every wedding is very individual, I prefer bohemian, rustic, and vintage styles. My favourite parts are the floral design and the coordination of the wedding day, when I can use my creativity and foreign language skills.
In your opinion, what are the required qualities to be a good wedding planner?
First of all, you have to be a nice person, very open-minded, able to manage stressful situations, multifunctional, creative, and have good taste.
What do you find the most challenging about your work?
The biggest challenge is meeting my client’s expectations while respecting their budget and creating the dream they have in mind!
And the most rewarding?
When the couple trust you completely and when they are happy with the organisation of their wedding.
Have you already noticed any hot wedding trends for the upcoming year?
More and more people like natural styles, where you can see a lot of green decoration with eucalyptus, olive, rosemary branches. White is still used a lot, but often it is mixed with bright colours, like purple, blue, pink, and so on. Natural materials are used for the decoration, like wood, linen and stones. Simple things.
What advice would you give to couples who are in the midst of planning their special day? How involved should they be in the whole process?
It is very individual, actually. People think that a wedding planner is an additional cost, but the reality is that thanks to a wedding planner the couple can save time and money, because wedding planners are in contact with the best suppliers and can benefit from the best rates. Some couples give free rein to the wedding planner, some other only delegate one part of the organisation. Well, the best thing to do in any case is to choose a person / wedding planner that you trust.
Your company organizes weddings in the south of France and the south of Italy. As for you, do you have one favorite spot in particular?
Well, there are so many magic places and it is not easy to pick.
In the South of Italy, I prefer Villa Scarpariello, an historic castle built on a sea cliff. This noble and enchanting aristocratic residence is situated in Marmorata di Ravello, one of the most exclusive and panoramic towns on the Amalfi Coast.
In the South of France, I would recommend getting married in the charming little villages of the Mercantour, like Saint-Martin Vésubie. Only an hour from the airport, you find the most beautiful and preserved natural grounds in the beautiful mountains with a true warm hospitality. This was my personal choice when I got married four years ago…
Finally, what do you like about the French Riviera?
It is an amazing place! For me, it is magical to sit on the beach and see the mountains capped with snow. Italy is very close. Every town by the sea has its own charm and style. The little villages around are talking history and it seems that you are in a different reality.
Many thanks to Nadia for taking the time to talk to us. To find out more about Nadia’s work, be sure to visit her website.
All photos courtesy Nadia Fry