As a content creator and storyteller, she believes that the best way to connect with consumers is through beautiful, authentic and genuine stories. she writes, edits and strategizes on how to deliver the best content possible on a variety of topics related to lifestyle, fashion, beauty, travel and the superyacht industry. In her former role as the managing editor for the SuperYacht Times, the daily online website and bi-monthly maritime newspaper, she was in charge of all editorial and social media content. During her time there, she oversaw the daily output of the editorial team, writing, editing, proofreading and assigning features whilst ensuring all content was SEO-driven, unique and compelling to read. She also crafted creative social media content and worked closely together with a graphic designer in putting together the SYT’s bi-monthly newspaper.
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