The French Riviera has long been synonymous with artistic expression, boasting a plethora of galleries dotting its scenic coastline.

But one gallery in Nice is redefining expectations and reshaping the way we experience art and culture.

In autumn 2022, VogelART Edition — a distinguished German publisher renowned for contemporary art editions — unveiled a pop-up exhibition at Le Dojo near the port of Nice. The event was an unqualified success, sparking two more extraordinary pop-ups in 2023. These triumphs planted the seed for something even more ambitious: the creation of a permanent cultural destination.

By the end of 2023, this vision took shape as NEO, a 300-square-metre industrial loft located in a former workshop near the port. The space’s name, “NEO,” is a nod to its neon-lit heritage and symbolizes a fresh beginning as a vibrant hub for contemporary art and culture. With its industrial chic design and expansive layout, NEO exudes the modern charm of a New York-style gallery while maintaining an inviting and inclusive atmosphere.

A Collaborative Vision

NEO is the brainchild of Sebastian and Simon Vogel, founders of VogelART, who bring their expertise in advertising, communication, and a profound passion for art, design, and culture. Established in Munich in 2016, VogelART has a storied history of fostering creative expression, and the Vogels themselves split their time between Munich and Nice.

Partnering with them is Luc Clément, a prominent figure in Nice’s cultural scene. As deputy editor of Marie Claire and Marie Claire Maison Sud, founder of the independent media company Sudnly, and co-founder of the art and society magazine Switch (on Paper), Clément’s creative expertise spans art, media, and communication. Since 2003, he has also helmed Le Dojo, a contemporary art space in Nice. Together, this dynamic trio has leveraged their collective networks and insights to make NEO a reality.

A Transformative Experience

Walking into NEO is like entering a new world. Each exhibit offers a distinct narrative, showcasing diverse artistic visions brought to life in this adaptable and inspiring space. The building, once home to neon sign and billboard craftsmen, retains its industrial soul, blending historical character with contemporary flair.

NEO’s mission transcends its role as a gallery. It aspires to enrich Nice’s cultural fabric by hosting a variety of events, from art exhibitions and installations to collaborative workshops and dialogues. These efforts create a platform where artists, designers, and audiences converge, fostering connections and pushing creative boundaries.

Visit NEO

Situated just steps from the bustling Port of Nice, NEO is a beacon for art enthusiasts and cultural explorers alike. Whether you’re seeking inspiration or simply looking to immerse yourself in innovative art and design, NEO promises a transformative experience.

So, the next time you find yourself near the port of Nice, step into the dynamic world of NEO – art & culture lab x VogelART. Discover the fusion of history, creativity, and community that makes it a cornerstone of Nice’s cultural renaissance.

All photos courtesy of NEO VogelART Lab